fbpx
How This Research By Alibaba Group Has Used Reinforcement Learning To Change Real-Time Bidding

Bidding optimisation is considered among toughest critical problems in online advertising. Bidding strategies adopt different search pattern, for example, Sponsored Search (SS) which depends on the randomness of the user’s behaviour and the nature of the platform. Display advertising is…

Over 100,000 people subscribe to our newsletter.

See stories of Analytics and AI in your inbox.