Book Review: “Business Analytics – Applications to Consumer Marketing”

The recent book by Dr. Sandhya Kuruganti and Hindol Basu is a must read and an essential reference for anyone who wants to understand business analytics and enable profitable growth by leveraging data to deepen the understanding on customers. A…

Book Review: Learning Predictive Analytics with Python

This book by Ashish Kumar, a data scientist at Tiger Analytics (India), is a comprehensive book on Predictive Analytics and Python for aspiring data scientists. A commendable content review by Matt Hollingsworth (Co-founder Global Dressage Analytics, Netherlands) and a promising…

Book Review: The Steradian Trail: Book #0 of the Infinity Cycle

‘The Steradian Trail’ by M.N Krishnan is a murder mystery with analytics as its spine with algorithms and economics to back it up further. A fascinating read for analytics, economists and computer enthusiasts. It could indeed be the first “analytics…

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