Social media analytics and artificial intelligence startup Synctag has raised over ₹ 2 crore in the Series-A funding from a private equity firm Subhkam Ventures. Reportedly, Synctag are going to use the funds to for geographical expansion, as well as scaling up their portfolio of products and services.
According to a report in an financial newspaper, the three-year-old company was not ready to unveil the exact amount of funding received. But another news website found out the same from the amount filed to the Registrar of Companies.
The company, run by 25-year-old entrepreneur Harsh Mehta, will use the fund infusion to enter the New Zealand, Australia, Ireland and the United Kingdom markets. As of now, the company offers services such as content writing, artworks, images, promotion planning, competitor analysis, strategy, ad reports as well as research and branding.
Reportedly, this is the fourth round of funding for Synctag, which manages social, email, content and other media for their clients. They had received two rounds of seed funding earlier in 2015 and a third round of funding valued at ₹ 35 crore in 2016.
Synctag was founded in 2015. The company’s social media analytics platform aggregates content and feed from a user’s e-mail, RSS (Really Simple Syndication) feeds and other social media platforms and presents it on a single dashboard. The company’s tech platform can run on top of artificial-intelligence product suites like IBM Watson, show filings.
Subhkam Ventures was established in 1998 by Rakesh S Kathotia, a first generation entrepreneur.