We ran the poll from 26th Oct, 2013 to 2nd Jan, 2014 and received 386 responses.
Here’s a synopsis of the poll results-
Total Days Poll Ran: 66 Days
Total Voters: 386
The poll validates the widely known fact that majority of the work done in the area of analytics in India is BI & reporting. Business Intelligence and Reporting together received 42% of votes, though we believe that this % should be higher.
Marketing Analytics is the biggest pure-play analytics area right now (15% votes). Risk and Web Analytics have low numbers (each ~10%), which was not as intuitive. Penetration of Analytics in Finance and e-Commerce is pretty high.
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