International Conference on Advanced Data Analysis, Business Analytics and Intelligence@IIMA 2013

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  1. kakumani venkat rao says:

    An Empirical Study of Customer Experience Adopting Mobile Banking Services in India

    Anjali Rai1,

    K.Venkata Rao2,


    Mobile banking presents an opportunity for banks to expand market penetration through mobile services (Lee, Lee & Kim, 2007). Mobile banking services provide time independence, convenience and promptness to customers, along with cost savings. Mobile phones have become a tool for everyday use, which creates an opportunity for the evolution of banking services to reach the previously unbanked population through mobile banking. The use of mobile banking can make basic financial services more accessible to low-income people, minimizing time and distance to the nearest retail bank branches. The main objective of this study is to investigate the factors influencing the adoption of mobile banking. The research questions and hypotheses were develop

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