India, June 26th, 2014: Flytxt, a Big Data Analytics solution partner for more than 50 Communication Service Providers (CSPs), was recognized as a leader in Marketing Analytics category at the 2014 Frost & Sullivan India ICT Awards. Flytxt enables Communication Service Providers (CSPs) to increase revenue, reduce churn, enhance customer experience and generate new revenue streams through its integrated multi-dimensional analytics powered solutions.
Frost & Sullivan India ICT Awards, currently in its 12th year, acknowledges the exemplary companies and individuals who have pushed the boundaries of excellence –risen above competition and demonstrated outstanding performance in the Information and Communications Technology (ICT) sector in India.
“We are delighted to receive this recognition from Frost & Sullivan for our advanced analytics platform and solutions. It validates our strategy to offer a total solution portfolio of technology platform, business applications and enabling services leveraging our proprietary integrated multi-dimensional analytics framework, to enable CSPs to generate more than 10% economic value from available data”, said, Abhay Doshi, V.P-Product Management and Marketing, Flytxt. He added, “We have already developed and deployed strong internal and external Data monetization use cases for our customers across the globe, delivering 2 to 7% economic impact to them consistently”.
Flytxt solutions are deployed with more than 50 CSPs across Asia and EMEA, driving their data analytics-driven initiatives for customer experience and revenue management as well as for insight monetization through enabling adjacent services like mobile advertising.
Flytxt is a leading provider of Big Data Analytics solutions that enable CSPs to derive measurable economic value from subscriber data. The company offers Customer Experience & Revenue Management and Data Monetization Solutions as well as consultancy services to enable operators to run campaigns for increasing revenue, reducing churn, enhancing loyalty and creating new revenue streams. Flytxt’s closed loop integrated real-time marketing platform has been selected by leading CSPs across APAC and EMEA, serving more than 500 million subscribers and has generated over $350 million incremental revenue for them till now.
The company has won many industry awards like NASSCOM Emerge 50 league of 10, Aegis Graham Bell Award for innovation in Mobile Advertising, BID International Quality Summit Award, Red Herring Asia 100 and IEEE Cloud Computing Challenge. With its headquarters in the Netherlands, corporate office in Dubai and global delivery centers at Trivandrum and Mumbai in India, the company has presence in New Delhi, Lagos, Nairobi, Kuala Lumpur and London. For more information about Flytxt, visit www.flytxt.com.