In another large profiling hiring in the analytics industry, Aditya Birla Group has hired Deep Thomas, a former Tata Group executive, as its chief data and analytics officer. As a part of his new role, Thomas would be responsible to create a group-wide customer database supporting the diversified conglomerate’s products and sales strategy.
This is the second major hiring by the Group in the past one month, as it had earlier appointed PepsiCo India’s chairman D Shivakumar as the head of strategy and business development. He replaced Saurabh Agrawal, who had left Aditya Birla to join Tata as its chief financial officer.
Santrupt Misra, director of group human resources at Aditya Birla Group, was reportedly quoted as saying that given the kind of consumer data that is being generated in various industries, it is important to garner insights from this data to prepare solutions and offerings to cross-sell and up-sell, and there is tremendous opportunity in this area.
It is reported that Thomas would be setting up his own team that would work on short term, medium term and long term goals. Along with it, he will also work with the data analytics team at companies across the group.
Misra commented that after analysing the way businesses are working and recognising the white spaces on which no one is working on, Thomas would formulate strategy to tap on to these missed opportunities.
Thomas has been the founder CEO of Tata Insights and Quants, where he was in charge of enabling customer centricity across its companies through advanced analytics services and products.
