Fraud Analytics to play critical role in Digital India & Cashless Society

Digital India is great initiative with vision to transform society in digitally empowered society. Keeping…

Analytics is now an indispensable part of a Salesman’s arsenal

Isn’t it amazing that there exists data to support or dismiss a business action? Thanks…

I know what you will buy next –[Power of AI & Machine Learning]

Today, we are surrounded by a variety of products which makes it difficult for one…

Decoding Easy Vs. Not-So-Easy Data Analytics

As a budding analytics professional confounded by jargon, hype and overwhelming marketing messages that talk…

Journey of Email Marketing and looking beyond open rates

One of the questions marketing professionals (or campaign managers) ask quite often is “What’s a…

NLP case study: Identify Documents Similarity

Comparison between things, like clothes, food, products and even people, is an integral part of…

Leveraging Analytics to manage customer churn and enhance retention and loyalty

This paper outlines an approach to investigate and manage customer churn to enhance client retention…

Developing a Predictive Model to identify Festive Shoppers

Studies say it’s ten times more expensive to acquire a new customer than to retain…

Artificial Narrow Intelligence vs Artificial General Intelligence

Artificial Intelligence, a branch of computer science, aims at creating or developing machines such that…

Optimizing digital marketing using Markov model

The present business scenario is observing all the major brands competing in the social media…

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