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Book Review: “Business Analytics – Applications to Consumer Marketing”

The recent book by Dr. Sandhya Kuruganti and Hindol Basu is a must read and…

TensorFlow: Why Google’s Artificial Intelligence Engine is a Gamechanger

In May 2006, Larry page, one of Google’s co-founders had said “The ultimate search engine…

Data Mining for Strategy development in Football

The application of data mining and analysis techniques is not new to football. However, it…

8 ways of Boosting Performance of Machine Learning Models

People often get stuck when they are asked to improve the performance of existing predictive…

Textual Disambiguation: The next evolution in textual analytics

Most evolutions are silent. They take place in front of our eyes and the change…

Social media analytics: Insights that standard KPIs fail to generate

A look at the social media stats of e-commerce companies in India makes it clear…

Increasing productivity of construction equipment by analytics

The construction industry is probably one of the oldest industries in the world and still…

How Analytics is used by a beauty brand – Elizabeth Arden

Elizabeth Arden is one of the oldest global prestige ‘beauty products’ company with an extensive…

Book Review: Learning Predictive Analytics with Python

This book by Ashish Kumar, a data scientist at Tiger Analytics (India), is a comprehensive…

Applying Conjoint Analysis for Provisioning of a New Restaurant

Business executives are often faced with difficult decisions which are often multi-dimensional. There are several…

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