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Textual Disambiguation: The next evolution in textual analytics

Most evolutions are silent. They take place in front of our eyes and the change…

Social media analytics: Insights that standard KPIs fail to generate

A look at the social media stats of e-commerce companies in India makes it clear…

Increasing productivity of construction equipment by analytics

The construction industry is probably one of the oldest industries in the world and still…

How Analytics is used by a beauty brand – Elizabeth Arden

Elizabeth Arden is one of the oldest global prestige ‘beauty products’ company with an extensive…

Book Review: Learning Predictive Analytics with Python

This book by Ashish Kumar, a data scientist at Tiger Analytics (India), is a comprehensive…

Applying Conjoint Analysis for Provisioning of a New Restaurant

Business executives are often faced with difficult decisions which are often multi-dimensional. There are several…

Bitcoin, Blockchain and the Crypto Corporation

If 2013 was the year of Bitcoin, the enigmatic crypto-currency created by the anonymous Satoshi…

How to crack an interview at Mu Sigma?

Many of our readers have posed questions about how analytics companies carry out recruitment and…

Predictive Attrition Model: Using Analytics to predict Employee Attrition

Employee attrition is predictable under stable circumstances, wherein a set pattern can be deduced from…

Why Spark is the new R?

As companies are moving more and more data to Hadoop, the analysts/ data scientists using…

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