Data-driven Forecasting: Unleash your sales “secret weapon”

It is said that every sale has five basic obstacles: no need, no money, no…

Importance of Customer Centricity – Beginning at the Beginning

A few years ago, with the rise of social media, many organisations thought that social…

Big Mistakes Web Analysts Make (how to avoid)

According to Avinash Kaushik, Digital Marketing Evangelist, it takes years to get good at analyzing…

The Big Data of Wearables

Wearables – a technology which aims to make life easier. With wearable technology, learning more…

Geospatial Analytics: Answering the ‘Where’ of your Data!

Geospatial analytics is finding its way into functions as varied as marketing to disaster management.…

7 Recommendations for Big Data Analytics Investments

More than 50% of Big Data Analytics Projects Fail. In the article, ” 3 Questions…

Fishing where the fish are

There is an old saying – “90% of the fishermen fish where 10% of the…

Analytics Outsourcing to India: Should we or Shouldn’t we?

When various researches on analytics predict an acute shortage of data scientist around the world,…

Jigsaw Academy’s Predictions for the Analytics and Big Data Industry in 2015

India’s leading online school of analytics, Jigsaw Academy, has released its annual predictions for the…

Demystifying Successful Web Analytic Implementation

The initial days of web was dominated by traditional online platforms whose key design elements…

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