Srishti Deoras
Srishti Deoras
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Srishti currently works as Sr. Content Strategist for Analytics India Magazine. When not covering the analytics news, editing and writing articles, she could be found reading or capturing thoughts into pictures.

Hotstar and Zapr tie-up to tap on the mobile audience analytics

Stressing on deep user engagement and segmentation of the audience on mobile marketing platforms, Hotstar, one of the leading digital streaming platforms in India has partnered with Zapr Media Labs, a Bangalore-based media tech company. With this partnership, Hotstar, a…

Startup of the week | Connaizen- Identifying, Incentivising and Influencing the right customers using analytics

Connaizen works on providing transactional data driven insights to their clients- banks being their major customer. Operating in a B2B model, Connaizen was founded by Nikhil Garg (CEO), Sanchit Kapoor (Head, Product and Marketing), who are both 2014 graduates from…

Interview of the week | Kavita Dwivedi, Head, Enterprise Analytics at Vodafone Global Services

Leading the analytics division at Vodafone, Kavita Dwivedi has an experience of more than a decade in areas of marketing and consumer analytics with global clients. A sought out professional in predictive modelling and fraud management across domains such as…

Startup of the week | ExpertRec – Disrupting search and recommendation using Machine learning

The e-commerce sites invest a lot of money in bringing traffic to their sites through various means such as- AdWords, SEO & SEM but they miss on is the onsite conversion optimisation. Once a user lands onto a website, there…

International Women’s day Special- Celebrating women in Analytics

While it’s a well accepted fact that diversity in workplace brings in more innovation, the companies are still catching up with gender equality and diversity in most industries. Though women are clambering up the success ladder, there still seems to…

10 Data Visualization tools that the industry relies on

It’s the world of data and with the ever increasing websites, smart devices and smart technologies connected over the internet, the amount of data generated can be absolutely baffling. As the data crunching games are on a rise, data and…

Netflix now uses Artificial Intelligence to improve streaming video quality

After having covered a detailed understanding on how Netflix is relying on technologies like Artificial Intelligence and machine learning in picking shows and recommending it to the viewers based on their interest, there is another interesting adoption of AI by…

Facebook adopts Artificial Intelligence to prevent suicide instances

In an interesting development, Facebook has turned to Artificial Intelligence to prevent its users from committing suicides. It also intends to update its tools and services directed towards the same. With this Facebook has yet again proved its efforts to…

Google brings “on-device” Artificial intelligence with Android Wear 2.0, the first of its kind

You can now own a smartwatch that has an auto-reply mode and lets you reply “smartly” to the messages based on its context. With this new venture, Google showcases its machine learning prowess yet again and this time on a…

Demonetization and the role of big data analytics in preventing financial malpractices

It has been four months since the ground-breaking demonetization move aimed at resolving the black money menace. In a country where the Indian banking sector has lost as much as INR 27,000 crores cumulatively due to fraudulent transactions, the 50-day…

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