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Srinivas Chakravarthy
Srinivas Chakravarthy
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The writer is a Director of Product at Impact Analytics. He has years of experience in creating and deploying large scale products in areas such as banking, media and enterprise mobility. He specialises in managing cross-functional teams and combining the best of technology, data, and design to execute a successful product vision.

How To Use Data And Predictive Analytics To Design Promotions For Brick-And-Mortar Stores

Traditional brick-and-mortar (B&M) stores are under immense pressure due to the threat from Amazon and are often trying to compete by putting many products on attractive promotions. While Amazon uses sophisticated predictive analysis to personalize their marketing strategies and promotions,…

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