Srikanth Guhan
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The author is currently an Intern in Genpact, pursuing MBA(Marketing) from IMT Ghaziabad. Prior to that, he has worked as a Trainee Decision Scientist in Mu Sigma Inc. for a year. He is also pursuing Data Science specialization offered by Johns Hopkins University in Coursera. You can connect with him on

Leveraging Big Data for Effective Marketing

I recently had had a candid conversation with the DGM (Marketing) of an established Indian cement company few days ago. He told me that to be successful in marketing and sales, you need to have the “mapping” skills. Puzzled by…

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