Abhishek Sinha
2 Articles0 Comments

Abhishek Sinha is a Manager with SapientNitro, Gurgaon, having more than six years of experience in Data Analytics, serving Retail and BFSI clients across the globe. His primary areas of interest lie in Marketing/Customer/Predictive Analytics. He has worked with leading global organizations in the areas of marketing analytics, web analytics and risk analytics. He has worked for clients in India, UK, Singapore and US. He holds a B.Tech. degree from SASTRA Deemed University, Tamil Nadu.

Analytics for FIFA World Cup 2014

I have to make a confession: I’m a not a die-hard soccer maniac. However, The World Cup is still the highlight of my year every time it rolls around.  It is fascinating to witness how Soccer Mania takes over the…

Understanding a clear picture of what’s happening, at a store level? Insights in HD (Hi-Definition), for CPG/Retail

Understanding store activity doesn’t (only!) require consumer goods brands to channel the Selfridge’s spirit. They need data-driven insights. Whether it’s developed markets or beyond, one top-of-the-agenda item for consumer packaged goods (CPGs) companies, is store level insight: the holy-grail. After…

Over 100,000 people subscribe to our newsletter.

See stories of Analytics and AI in your inbox.