Raj Bhatt
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Raj is an experienced analytics professional with years of deep know-how in solving business problems in the telecoms, financial services, retail and CPG industries. He is currently the CEO at Knowledge Foundry. Prior to Knowledge Foundry, Raj has worked with firms like Marketics, Adventis, Gotham Consulting Partners and Booz Allen Hamilton. Raj holds a B.Tech from IIT Bombay and PGDM from IIM Ahmedabad.

Is gender a meaningful way to segment office products customers?

OfficeMax is now targeting working women (aged 28-45) according to this Ad Age article (click here). They have launched a new ad campaign called ‘Life is Beautiful’ (click here), targeted squarely at women. OfficeMax is known for unusual promotions like…

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