Radhika Shah
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Head - Business Development & Marketing at Infinite Analytics. Radhika completed her Masters in Management Studies in Marketing from University of Mumbai in 2002. Her last stint was at ING Investment Management involved with Brand & Communication strategy for Mutual Fund & PMS businesses. Prior to that she was at Contract Advertising handling a clutch of key brands spanning FMCG, Banking, Investment Management & Entertainment.

Predicting Consumer Behaviour: Big Research vs Big Data

Whether you are a manufacturer or a retailer, a mid-sized company, or someone with a small business that caters to┬ávarious customers and clients in a niche market, understanding consumer behaviour is vital for your business to succeed. ┬áTraditional market research…

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