Radhika Shah, Author at Analytics India Magazine

Radhika Shah

Head - Business Development & Marketing at Infinite Analytics. Radhika completed her Masters in Management Studies in Marketing from University of Mumbai in 2002. Her last stint was at ING Investment Management involved with Brand & Communication strategy for Mutual Fund & PMS businesses. Prior to that she was at Contract Advertising handling a clutch of key brands spanning FMCG, Banking, Investment Management & Entertainment.

Predicting Consumer Behaviour: Big Research vs Big Data

24/03/2015

Whether you are a manufacturer or a retailer, a mid-sized company, or someone with a small business that caters to various customers and clients in a

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