Prof Purba Rao, Author at Analytics India Magazine

Prof Purba Rao

Dr. Purba Rao has been a Professor over the last 20 years teaching and conducting research on topics such as Predictive Modeling in Strategic Decision Making, Marketing Research, Business Analytics, Green Supply Chain Management, Corporate Environmental Management, and Social Entrepreneurship Management. She is a Fellow in Management from Indian Institute of Management Calcutta, has a M.Sc. in Applied Math from Science College, University of Calcutta and a B. Sc. In Math (honors) from Presidency College Calcutta. Currently, she has been a Visiting Professor at Indian Institute of Management, Ahmedabad IIMA, Great Lakes Institute of Management and IIM RANCHI.

Applying Conjoint Analysis for Provisioning of a New Restaurant

02/03/2016

Business executives are often faced with difficult decisions which are often multi-dimensional. There are several aspects to be considered, and consumer preferences to be taken

A Heuristic Approach to Predictive Modeling, RFM Analysis

09/03/2015

This paper discusses the basic postulates of Recency, Frequency & Monetary (RFM) analysis, a heuristic modeling approach, used in Predictive Analytics, to segment a target

Applying Business Analytics to promote young artists on Youtube

17/02/2014

The Aaryan Project case-study for Iktara Productions Cannes… Ritesh Ranjan | Abhishek Kumar Guru Krishnan V | Palaparthi Lalitha Under Purba H. Rao , Visiting

A Real Life Application of Business Analytics: Technological Integration for Efficient and Sustainable Supply Chain in Indian Multi-Brand Retail

10/12/2013

Authors Aditya Bhushan Amit Zanwar Nishant Jain Purba H Rao Great Lakes Institute of Management East Coast Road, Manamai Village, Tamil Nadu, India 603102 Abstract

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