Kulbhushan Verma
Kulbhushan Verma
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Kulbhushan Verma is a manager, Marketing Strategy and Analysis at Publicis.Sapient. He helps clients in getting more conversion via data-driven experience optimisation.

Experience Optimisation: How To Deal With Result Analysis And Recommendations

Experience optimisation (EXO) is the need of the hour for all the companies and for all the industries — be it B2B or B2C — consumer wants to save time and expects to have a personalised experience. In the era…

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