Gaurav Misra
Gaurav Misra
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Gaurav is a part of the AIM Writers Programme. He is a data consultant with over 12 years of experience working with digital marketing data. His passion is to work with large data sets generated by various customer touchpoints, assimilate and generate meaningful insights. He usually likes to use these insights and act upon them to optimise user journey and personalise customer experiences. Gaurav is also an Adobe certified expert in Analytics & Audience Manager.

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Despite having all information about their customers, brands usually focus only on traditional ways of marketing like product marketing or channel marketing. The marketing folks belonging to the product team and channel teamwork in silos and do not collaborate to…

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