Garima Rai
Garima Rai
5 Articles0 Comments

Garima Rai is Head of Marketing, India & APAC at InsideView

Whatsoever, Crystal Gazing isn’t the Best Way to Predict Marketing Outcomes

There is no denying that predicting outcomes, and attributing those outcomes to marketing channels, media, or touch points, remains the biggest challenge faced by marketers, even today. However, while a lot has been done over the years to address this…

From Interruptive to Contextual Marketing in 4 Steps

A couple of years ago, I was looking for a loan to sponsor my MBA, and to ensure that I made the best choice I performed a thorough research. This meant filling in a lot of enquiry forms on the…

How Analytics Can Lend Relevance to Marketing

Put out of context, even the best of ideas, strategies, content, or people, become irrelevant. And this realization, is driving the shift of marketers from intrusive to contextual marketing strategies. Customers receive hundreds of messages each day, across channels, from…

Dealing with Data Deluge – New Age Marketer’s Top Priority

From taking an Uber to office, to ordering grocery online, paying utility bills, capturing a picture of the whiteboard after that strategic discussion, and sharing it with the team on WhatsApp, all our day to day actions contribute to the…

From ‘Lack of Data’ to ‘Data Overload’

Introduction of the world wide web, early in the 1990s, marked the beginning of the ‘Information Age’ – an era characterized by technological disruptions. The ‘Information’ and ‘Technology’ duo took the world by storm, providing an instant facelift to the…

Over 100,000 people subscribe to our newsletter.

See stories of Analytics and AI in your inbox.