Arindam Banerjee
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Arindam Banerjee is Professor of Marketing at IIM Ahmedabad (IIMA). He has been associated with IIMA for the past over fifteen years, teaching Marketing, Strategy and Quantitative Research and Analytics to Post Graduate and Doctoral students. Arindam is an expert in Marketing and Risk / Collections Analytics having developed models for industry applications in India and the USA in the past 20 years. He has also consulted with Analytics operations in various organizations in CPG and Retail Banking sectors. He has a Ph.D. in Marketing Science from the State University of New York at Buffalo, a PGDM from IIM Lucknow and, a Bachelors degree in Mechanical Engineering from Delhi College of Engineering (now, DTU).

Data Science in Developing Economies: A Travesty of Business Investments? – Part 2 of 2

Read the first part of article, here. So what should Analytical systems look like in emerging economies with nascent data infrastructure? We will start this section with a conjecture on what may be the pitfalls of a purely subjective /…

Data Science in Developing Economies: A Travesty of Business Investments? – Part 1 of 2

We start this article on the premise that, a) Analytics (also called Data Science) is a fairly debated subject matter in the current realm of business affairs in many parts of the world and, b) it appears to be an…

IIM Ahmedabad launches Strategic Analytics: A Program on Quantitative Data Analytics and its Applications in Business and Marketing

The program intends to expose participants to (managing) the art of building relevant business insights from the analysis of large numeric databases using numerous statistical and search tools. The first phase of the programme will focus on providing an overview…

The Impact of Analytics – Counter Views

There are a few diverse challenges that are perhaps at best partially surmountable. It may be worthwhile remembering these probable limitations while making significant investments decisions in building analytical prowess. The expected returns from such investments need to be tempered…

Adoption Process of Analytics in Organizations

Unfortunately, it has been hard to implement the Analytics strategy in spite of its much touted strategic advantage. The skill set required to leverage its advantages is a heady concoction of data management skills, statistical/data processing prowess, and business acumen.…

Analytics Industry: Rapid growth & its Impact

It is important to highlight the significant strides that the analytics industry has made in recent times. Although it has been active in advanced countries as a support process embedded within more mainstream business functions, Analytics as a standalone business…

Analytics as a Functional Domain

To analyse is to examine data carefully and in detail so as to identify causes, key factors, possible results, etc. ‘Analytics’ is the process of analysis of data that is done logically aided by sciences (statistical, computers, etc.). ‘Business Analytics’…

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