Abhishek Bose
Abhishek Bose
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Abhishek leads the Banking and DTH vertical in Cequity out of the Mumbai office. In a career spanning more than a decade, Abhishek has held various leadership position in Campaign Management, Analytics, Sales and Operations. He can be reached at Abhishek.Bose@cequitysolutions.com

Journey of Email Marketing and looking beyond open rates

One of the questions marketing professionals (or campaign managers) ask quite often is “What’s a good open rate for an e-mail?” or “What open and click percentage should one aspire for ideally?” Marketing consultants dread this question as the usual…

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