Abhinav Arora
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Product Manager, Digital Technologies. Abhinav has spent the last decade with some of the biggest Fortune 500 retail and Consumer Goods firms in the NA and EU markets. His love affair with Social Analytics started during the dark ages of Social Media with Friendster, when he built the very first metrics for a large Consumer Goods major. For the last few years, one of his focus areas has been social and voice of customer analytics adoption into New Product Development processes. He is an MBA (AIM, Manila), B.Tech., CPM, CSPO and CSCP.

Using Social Analytics to optimize your purchase funnel

As of the first quarter of 2015, Facebook had 1.44 billion monthly active users. Twitter has 302 Million MAU and Instagram, 300 Million. The major social media are present across demographics, age groups and nationalities. Combined, these users, cutting across…

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