The data analytics market in India is growing at a fast pace, with companies and startups offering analytics services and products catering to various industries. Different sectors have seen different penetration and adoption of analytics, and so is the revenue generation from these sectors.

The Analytics and Data Science Industry Study 2018 takes into account various trends that analytics industry in India is witnessing, revenue generated through various geographies, analytics market size by sector, across cities etc. It also takes into consideration analytics professionals in India across work experience and education.

This year’s study is brought to you in association with AnalytixLabs, a pioneer and one of the first analytics training institutes in India. The study is a result of extensive primary and secondary research conducted over a duration of two months, where we got in touch with analytics companies and professionals across various industries such as banking, finance, ecommerce, retail, pharma, healthcare and others.

Read last year’s study here. 

Key Trends

• Analytics, data science and big data industry in India is currently estimated to be $2.71 billion annually in revenues, growing at a healthy rate of 33.5% CAGR.
• Of the annual inflow to analytics industry, almost 11% can be attributed to advanced analytics, predictive modelling and data science.
• A sizeable 22% can be attributed to big data.
• Analytics, data science and big data industry in India is expected to grow seven times in the next seven years. It is estimated to become a 20-billion dollar industry in India by 2025.

Geographies Served

• In terms of geographies served, almost 64% of analytics revenues in India come from analytics exports to USA. Indian analytics industry currently service almost $1.7 billion in revenue to USA firms.
• The analytics revenue from USA increased by 45% year-on-year.
• UK comes on a distant second at 9.6% of the revenues.
• Analytics revenue from these countries more than doubled from last year – Romania, UAE, Belgium, Poland, New Zealand & Spain. Overall the revenues generated from these countries is quite minuscule when compared to USA.
• Indian domestic market serves as a significant market, with almost 4.7% of analytics revenues coming for Indian firms.

Sector Type

• In terms of Sector type, finance & banking continues to be the largest sector being served by analytics in India. Overall, 38% or $1 billion in revenues to analytics industry in India comes from finance & banking.
• Marketing & advertising comes second at 24%, followed by e-commerce sector generating 15% of analytics revenues in India.
• In comparison to the last year, travel & hospitality saw the biggest jump in analytics revenues, from $34 millions to $54 millions, a jump of 61%.
• Pharma & healthcare saw a jump of almost 50% vis-à-vis last year.
• Finance & banking saw an increase of 31% vis-à-vis last year.

Analytics Industry By Cities

• 28% or $ 759 million in market size for analytics industry comes from Delhi and NCR region. This is closely followed by Bengaluru at 27%.
• The highest increase in year-on-year analytics revenues for an Indian city comes from Bengaluru, from $539 million in 2017 to $ 739 million this year; an increase of 37%.

Analytics Professionals In India

Work Experience

• The average work experience of analytics professionals in India is 7.9 years; up from 7.7 years from last year.
• Around 16,000 freshers were added to analytics workforce in India this year; up from 12,000 freshers last year. Fresher hiring has increased by 33%.
• Almost 40% analytics professionals in India have a work experience of less than five years, which is down from 42% last year.
• Analytics professionals with more than 10 years experience increased by more than 28,000.

Education

• Top 10 universities and schools that analytics professionals in India graduate from are: Delhi University, University of Mumbai, Pune University, Anna University, Indian Institute of Management, Calcutta, Indian Institute of Management Bangalore, Uttar Pradesh Technical University, Indian School of Business, SVKM’s Narsee Monjee Institute of Management Studies, University of Calcutta
• Almost 16% of analytics professionals in India graduate from these 10 universities and schools.
• 57% of analytics professionals have a Master’s/ Post Graduation degree, which is same as last year.
• The graduate vs. post graduate analytics professionals in India is almost a ratio of 2:3. For every two graduate analytics professional in India there are three professionals with post graduate degree.
• 2.5% of analytics professionals in India hold a PhD or Doctorate degree, which is down from a year back.
• Women participation in analytics workforce remains low – only 25% of analytics professionals in India are women.

Company Size

• Almost 40% of analytics professionals in India are employed with large-sized companies, i.e. with an employee base of more than 10K.
• Mid-size organisations (total employee base in a range of 200-10K) employ 32% of all analytics professionals in India.
• Startups (less than 200 employee base) employees 28% of analytics professionals in India.
• Startups have significant contribution to overall output of analytics in India. Even though small in absolute term, the overall impact is increasing significantly with small to mid-size organisations in India.

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