Vidooly, a video intelligence startup providing tools for online video creators, multi channel networks and agencies have added a new tool in their offerings. Called the “Brand Safety” tool, it would have the brand’s ad displayed over or associated with content that violates the brand guidelines or philosophy. Advertisers, brands and agencies across the globe would be hugely benefited by this tool.
In this digital era where content is floating through all the corners, advertisers may sometime find their brand campaigns associated with content on pornography, hate videos, illegal content and the likes. Though digital ads are managed programmatically and controlled by algorithms, these issues can be troublesome to deal with.
The AI play-
As the name suggests, the recent offering by Vidooly comes as a rescue to deal with the brand safety which is a reason of concern with advertisers worldwide. The tool is created by the in-house technology team at Vidooly, which uses a combination of Artificial Intelligence, Machine Learning and Big data to examine every pixel of content because an advertise places their ads in the content.
It uses massive repository of data on these videos and draws its experience and deep learning algorithms to understand the nature of content across millions of videos at once.
Subrat Kar, CEO, Vidooly said that the rising internet penetration and smartphone adoption has led to a gradual shift from TV and print, however, due to multiple platforms on digital and lack of standardisation, brands are still wary of going all out with digital video, brand safety being a major concern. “With Vidooly’s brand safety tool, we are offering that added level of safety and making sure that the videos on which the ads are served don’t cross the brand guidelines”, he added.
The tool is currently available only for advertisers on Youtube and the company intends to gradually expand its offerings to other popular video platforms such as Facebook, Twitter and Instagram.
Vidooly, that currently flaunts 500 million viewers and 250 million videos across Youtube, Twitter, Instagram and Facebook, hopes to attract advertisers and brands of all sizes and irrespective of their marketing budgets.
Founded by Subrat Kar, Nishant Radia and Ajay Mishra in 2014, this Noida based video analytics startup raised INR 8.9 crore series A funding from GVFL and Times Internet, earlier this year.
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