Study: The State of Domestic Indian Analytics Market 2014

Comments (2)
  1. rahul says:

    a. the graph suggests that companies that are high on analytics maturity have not so high analytics penetration ! I expect a direct correlation between anytics maturity and penetration. Interesting to see that HDFC (which is highest in maturity among banks) is lower than ICICI on penetration (which is much below HDFC on maturity). Can this be trusted?

    b. How can a e-comm company like Snapdeal be so low on analytics penetration ?? If at all this is true, some efforts needed there!

  2. Even though you have focused on the 3rd segment comprising 5% of the Indian analytics market, the story would not have been much different if you had considered the remaining 95% from among the service providers and captives. While there are some excellent boutique analytics shops, much of this 95% – including many MNCs in Fortune 500 – suffer from not having enough trained talent to meet the growing demands.

    Your chart will not change much even if you included these remaining 95%, and there would be very few in the coveted right-hand corner of the top right-hand quadrant.

    And therein lies the role of education institutes like us at International School of Engineering (INSOFE) at Hyderabad (, who can play a vital role in providing relevant applied training to the vast workforce in these organizations. Since mid-2011, many of these organizations have either sent their employees to get trained in our classrooms or conduct shorter versions of training programs in-house.

    Organizations cannot afford to dilly-dally or experiment any longer, and must scale up their analytics programs drastically. For that to happen, they must invest in educating – not merely training – their employees. They can easily be trained to use tools like SAS, SPSS, R, etc. They need to be educated to be able to think like Data Scientists.

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