Marketing is one of the most vital parts for a company, without which a business might end up struggling big time in the long run. However, marketing is not a cake walk — it is not just about spreading the word, it is a data-driven strategy to help a business grow and bring revenue. So, when we talk about revenue, for a marketer, the elephant in the room is the conversion rate, and getting that elephant is one of the most challenging tasks.
But, as artificial intelligence is evolving, it is posing a tremendous opportunity for marketers to find a solution to their conversion rate challenges. In this article, we list down 5 AI tools that would help you better your conversions.
In this digital era, your chances of conversion increases when you rank higher and engage more with the audience. And MarketMuse is one such software that would help you solve these pain-points.
MarketMuse is a content planning, creation, and optimization tool that uses AI, machine learning and natural language processing technology to analyse and compare content to 1,000’s of articles on the topic to show what’s missing. It makes sure that no piece of content is created without reason and potential ROI. This helps marketers to make content more relevant to a niche and fill in content gaps. This AI-based content intelligence and strategy platform help you research, plan and craft your content.
When you are on the run to explain your business and plan in order to gain leads, it is not an easy task to communicate with hundreds of people. And this where chatbots come in. Chatbots nowadays is one of the most critical elements for every business. If you want to increase of chances of generating more leads, chatbots could help you do that to a great extent. Flow XO is one of those powerful automation tools that let you build incredible chatbots that help marketers communicate and engage with potential clients and customers across a wide range of different sites, applications and social media platforms.
Conversion rates are critical for most of the business at present. But to optimize a website in order to generate leads takes a significant amount of time and also, measuring the results is difficult. This is where Convertize comes into the scenario. This machine learning enabled tool lets you modify and test any page on your site with an intuitive editing tool.
Also, with the help of machine learning and based on the visitor, the tool personalizes website content. Meaning, every visitor gets to experience different content especially tailored for them. That is not all, the tool also generates urgency through nudge marketing notifications.
Talking about nudge marketing feature, it does not take more than 5 mins to activate marketing notifications that combine live data with consumer psychology. This feature is optimised by smart algorithms and reduces bounce rates, increases conversions and delivers a better consumer experience.
Exceed is an AI-powered assistant helps sales and marketing professionals communicate with leads at any time from anywhere. The tool works alongside reps to engage and qualify lead and book appointments for the sales team. Being an AI-enabled platform, the tool makes use of automated two-way email and chat conversations. So, basically, it gets into a conversation with potential clients in order to understand their requirement before a human can take the conversation further.
Video content plays a vital role in marketing, but creating a video is not an easy task. Lumen5 is a video creation platform powered by A.I. that turns text into the video marketing content. It enables marketers without training or experience to easily create engaging video content within minutes.
This AI-powered tool is created in such a way that all you need to do is enter a link of an article or blog post and it will automatically fetch the content and populate the storyboard. Also, if the text is from an offline source, copy and paste the text into the platform to start creating the video.