Artificial intelligence is a technology that has begun to enter the mainstream in a big way with recent advancements. Especially in the startup space, AI helps startups with tech-driven insights and allows for better scaling. It also helps startups increase their reach by increasing the level of engagement with their customers. Due to the accessibility of fitness on their phone, citizens are willing to pay more owing to the number of features an AI-driven platform offers.
Notwithstanding the benefit to companies, AI can also collect accurate biometric data, thus helping a understand the individual strengths and weaknesses of each individual customer. This brings the far-fetched of personalisation closer to consumers, leaving the market in a ripe position for AI-based FitTech applications. In this article, we will take a look at five startups that are harnessing AI for fitness.
HealthifyMe is a company that started off with an app that tracks the users’ lifestyle, food habits and workout regimens. After collecting data on their users for a long period of time, HealthifyMe released a chatbot known as Ria to increase the engagement of consumers on the platform. The bot, called Ria, calculates daily calorie needs and makes healthy lifestyle suggestions.
The company’s bot is one of the main draws boasting more engagement than human coaches. It began as a part of the paid users’ services, then became a main part of the app. Now, as the company grows, Ria is set to be spun out as a standalone service, as it can handle millions of queries a day. It can also answer questions with an 80% accuracy, reducing the need for humans to step in.
This startup is applying automation and data science to closely monitor customer behaviour. They provide packaged meal services and diet tracking and recommendation services. By looking at the health data of the user, GrowFit is able to manipulate their offerings accordingly. The algorithms used by GrowFit enable them to examine segmentary users and understand what kind of diet is suitable for a particular user, offering a level of customisation that has never been seen before.
The app generates an automated diet chart depending on the habits of the user. In addition to the nutrition advice and customised diet plans, the company offers fresh and healthy high-quality food that is aimed at improving users’ health with dramatic measurable results.
Obino also utilises data analytics to derive insights from users’ dietary habits. As this is one of the main pain points for those looking to get fit, the vast array of data that comes with being a nutrition specialist is a natural fit for machine learning. Obino’s use of AI has allowed it to scale its operations, allowing one coach to be four times as effective with the use of AI.
The model works when the coach is on a call with the user and performs extraction and analysis of the received data on the fly. This creates a situation wherein the user immediately receives a detailed and personalised meal plan depending on the subject spoken of in the call. This flavour of startups provides an easy way to eat healthier, targeting a lack of physical health at its root.
GOQii runs a preventive healthcare platform, which can automatically detect the food from the plate of the user through image recognition. This model, known as Coach, allows for users to log their data in a user-friendly way while still maintaining their food habits.
They enable users to interact with an AI-based system through a wearable. wherein they will receive personalised suggestions regarding their food and exercise habits.
The use of AI also allows them to interact with trained coaches, and the company can scale larger with a smaller amount of coaches. Preventive health is also a big application of AI, as the suggestions given by the model allow for accurate and useful health information.
It is a startup focusing on preventive health through an app. The app allows users to begin off by setting smaller goals and slowly encouraging them to engage in more and more complex activities. It is targeted at corporate customers mainly and is offered on a voluntary basis. The platform offers a dashboard for users, where they can see all their statistics in one place and engage in gamification.
It integrated data analytics to provide a comprehensive look for HRs and organisation of the effect of the app on the workforce. While this performs a function of reducing health insurance premiums for companies, it also promotes an environment of physical well-being in the workplace.